Customer loss and average lifetime.
A worked example
Starting figures
- Customers at start
- 1,200
- Customers lost
- 42
What it returns
- Monthly churn
- 3.50%
- Average lifetime
- 2 yr 5 mo
- Yearly churn
- 34.8%
How to read the results
With the defaults above, monthly churn works out at 3.50%.