Funnel conversion calculator

Traffic needed for a sales target.

Built and reviewed by Dovanic, Founder and editor, FreeByteLast reviewed: 2026-08-18

Sales target

Visitor to lead

Lead to sale

18%

Cost per visitor

Visitors needed

11,111

Traffic cost

$17,778

With these inputs, visitors needed comes to 11,111. Traffic cost works out to $17,778.

What moves the number · Visitors needed

Input	−10%	Now	+10%
Sales target	10,000	11,111	12,222
Visitor to lead	12,346	11,111	10,101
Lead to sale	12,346	11,111	10,101

Whatmakesequal

Save this set of inputs, change something, then save again to compare the outcomes side by side.

Traffic needed for a sales target.

With the defaults above, visitors needed works out at 11,111.