CAC payback period
Divide acquisition cost by monthly gross profit to see when a new customer turns profitable.
$
$
70%
Payback period
8 mo
Cost to acquire
$333
- Gross profit per customer per month
- $41.3
- Profit in year one
- $162
- Spend per customer per week
- $76.98
How this is calculated
- · All spend is attributed to new customers
- · Margin holds steady
Estimates only — not financial, tax or legal advice.