Customer lifetime value
Combine revenue, margin and churn to estimate lifetime value and compare it with acquisition cost.
$
75%
4.0%
$
Lifetime value
$919
LTV to CAC
2.9×
- Average customer lifetime
- 2 yr 1 mo
- Gross profit per month
- $36.75
- Lifetime revenue
- $1,225
How this is calculated
- · Churn is steady
- · No expansion revenue
Estimates only — not financial, tax or legal advice.