Combine revenue, margin and churn to estimate lifetime value and compare it with acquisition cost.
How to read the results
Average lifetime is one divided by monthly churn, multiplied by monthly gross profit.
Customer lifetime value
Combine revenue, margin and churn to estimate lifetime value and compare it with acquisition cost.
Built and reviewed by Dovanic, Founder and editor, FreeByteLast reviewed: 2026-08-18
$
75%
4.0%
$
Lifetime value
$919
LTV to CAC
2.9×
- Average customer lifetime
- 2 yr 1 mo
- Gross profit per month
- $36.75
- Lifetime revenue
- $1,225
Methodology
Average lifetime is one divided by monthly churn, multiplied by monthly gross profit.
- · Churn is steady
- · No expansion revenue
Estimates only. Nothing here is financial advice. Spotted something wrong? Tell us and it gets fixed.